E-commerce Platform for Pet Supplements (NDA)

Quality Assurance web development

Our client, a marketing agency operating under a white label, approached Hygge to handle the development tasks for a fast-growing project in the pet supplement industry. The project focuses on providing high-quality dog supplements and has garnered attention for its rapid growth driven by community engagement. With a focus on scalability and global expansion, the client entrusted us with a comprehensive technical revamp and ongoing support.

Services:

Web Development, Quality Assurance

Industry:

Ecommerce

Involved team:

5

Cost:

NDA

Five developers Hygge project team
White label Agency project
% Performance improvement

About the Client/Project

The client is an established marketing agency, manages the project under a white label agreement. The project itself involves the sale of pet supplements, specifically targeting the needs of dog owners.

Challenge & Solution

As the brand gained momentum, particularly due to its strong community-focused marketing, the client needed a technical partner to handle the platform’s development and ensure seamless scaling. Hygge’s role was to support the existing infrastructure while implementing new features based on continuous A/B testing and user feedback.

Challenge

The client approached us seeking support for their existing platform, which needed both maintenance and the development of new features to cater to a growing global audience. The challenge lay in improving the platform’s performance, implementing a redesign, and migrating to a more robust tech stack—all while ensuring that the system remained operational and continued to deliver a smooth user experience.

Solution

Hygge responded by assigning a team of 5 developers, expanding as the project grew. We first migrated the platform to a new stack, using Gatsby and Builder.io to enhance performance and flexibility.

 

As part of our solution, we worked closely with the client’s marketing team to implement the results of A/B tests, which led to the creation of new landing pages and significant design updates. Our developers ensured the site could handle increasing traffic and provided global support by setting up regional site mirrors.

Key Features

E-commerce Platform for Pet Supplements (NDA) #1

1. Migration to Next.js: Transferred the entire website to Next.js, ensuring better performance, enhanced scalability, and improved SEO for higher visibility.

 

2. Development of Landing Pages for A/B Testing: Created multiple new landing pages to facilitate A/B testing, providing data-driven insights to optimize user engagement and conversion rates.

 

3. Website Redesign: Overhauled the site’s design based on user research and testing, resulting in a more intuitive and visually appealing platform.

Technology Stack

  • E-commerce Platform for Pet Supplements (NDA) #2

    React

  • E-commerce Platform for Pet Supplements (NDA) #3

    Redux

  • E-commerce Platform for Pet Supplements (NDA) #4

    PHP

  • E-commerce Platform for Pet Supplements (NDA) #5

    Vanilla JS

  • E-commerce Platform for Pet Supplements (NDA) #6

    Vue JS

  • E-commerce Platform for Pet Supplements (NDA) #7

    Gatsby

  • E-commerce Platform for Pet Supplements (NDA) #8

    builder.io

Results

The project successfully transitioned to the new tech stack, resulting in significant performance improvements. The website’s new design, informed by A/B testing, contributed to higher user engagement and satisfaction. Furthermore, additional landing pages and regional site mirrors were developed, allowing the platform to serve a broader global audience. The client saw increased sales and expanded their team to manage the growing scope of the project. Since its inception in October 2021, the project has been actively supported by Hygge, with a dedicated team handling continuous improvements and new feature rollouts.

It has been really great working with Hygge’s team, all the workers are definitely super valuable team members.

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