Petrey

Mobile Development Quality Assurance UI/UX web development

Petrey Wholesale Company is a leading distributor specializing in a wide range of novelty and grocery products. With a diverse inventory, the company provides an extensive selection of items that cater to various markets and consumer needs. Their product offerings include a variety of novelty items such as apparel that ranges from casual wear to specialty garments, beach accessories for leisure and travel, and a broad assortment of candies that appeal to all ages.

Services:

Web Development, Mobile Development, Quality Assurance, UX/UI Design

Industry:

Ecommerce

Project duration:

2019 - 2020

Involved team:

3

Cost:

NDA

Founded in 1898
Services 6 US states
Owns 350000 square feet of warehouses
+ employees

About the Client/Project

The company is committed to sourcing products that not only stand out for their uniqueness and appeal but also maintain high standards of quality, helping retailers to build trust and loyalty with their customers. By continuously adapting to market changes and listening to customer feedback, Petrey Wholesale Company remains a reliable partner for businesses looking to stay competitive and relevant in an ever-evolving marketplace.

Challenge & Solution

Our client encountered a significant challenge: the need to enhance an existing app to improve its performance and address growing user demands. Although the app had successfully gained traction and established a user base, its growth was being constrained by several performance issues and an absence of key features that users expected. These limitations not only hindered the app's ability to scale effectively but also impacted user satisfaction and engagement.

Challenge

The primary objective was twofold: first, to integrate essential new features that would meet user needs and expectations, and second, to improve the overall functionality of the app to ensure smoother performance and a more reliable user experience. This involved a comprehensive review of the app's current capabilities, identifying performance bottlenecks, and addressing technical shortcomings.

By enhancing the app's performance and expanding its feature set, the goal was to provide users with a more robust, efficient, and enjoyable experience, ultimately supporting the app's continued growth and success in a competitive market.

Solution

To tackle this challenge, we embarked on a comprehensive redesign of the app, introducing new features to enhance the user experience and streamline operations. Our team not only fixed the bugs that were obstructing the app’s growth but also revamped the Admin Panel. The improved Admin Panel now allows for more efficient management of customer profiles, invitations, notifications, proposals, news, and other critical functions.

This focused approach ensured that the app not only regained its momentum but also provided a more robust and user-friendly platform for both end-users and administrators. By addressing the technical challenges head-on and introducing meaningful enhancements, we successfully positioned the app for sustained growth and improved performance.

Key Features

Petrey #1

1. Migration to Next.js: Transitioned the website to Next.js to leverage its advanced features, such as improved performance, enhanced scalability, and better SEO optimization.

2. Development of Landing Pages for A/B Testing: Created and implemented various landing pages specifically designed for A/B testing, allowing for data-driven insights to optimize user engagement and conversion rates.

3. Website Redesign: Undertook a comprehensive redesign of the website to refresh its visual appeal, improve user experience, and ensure a more intuitive navigation.

Technology stack

  • Petrey #2

    React Native

  • Petrey #3

    Expo

  • Petrey #4

    PHP 7.2

  • Petrey #5

    Laravel 7

  • Petrey #6

    Docker

  • Petrey #7

    Docker-compose

  • Petrey #8

    Gitlab CI

Results

The project led to the creation of additional pages and sites tailored for each region, enhancing local relevance and user engagement. By migrating to Next.js and implementing strategic improvements, the product's performance was significantly accelerated, leading to a more responsive and higher-quality user experience. The new design, developed based on comprehensive user research, provided a more intuitive and visually appealing interface, resulting in improved user satisfaction and engagement.

This project was about more than just improving an app—it was about empowering Petrey Wholesale Company to continue delivering exceptional value to its clients. Our team worked closely with the client to enhance performance and introduce key features that their users had been asking for.

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