Live Property Auction Software for NOODLZ
Agents listed in one tool and kept leads in another. Auctions and private bids ran on phone calls, with no way to check who was bidding. Contracts travelled by email, and valuations came from spreadsheets. We built one platform for an Irish agency network. It covers listing, live bidding, private sales, valuation and documents. Every bid is timestamped as it lands, and private bidders pass an identity check before their first offer. The platform now carries real properties in a live pilot.
Still Running Auctions on Phone Calls?
If you doubt you could prove who bid what in a dispute, we start with how your agents sell today. You see what the platform takes over, with the scope and price.
Where Deals Were Slipping
What the agency network ran on before NOODLZ.
Auctions on the Phone
Auctions and private bids happened on calls, outside any system. There was no structured way to check who a bidder was.
Valuations From a Spreadsheet
Agents priced from experience and spreadsheets, with little to show a seller.
Contracts Lost in Inboxes
Documents moved by email between parties who each needed a different part of them. Irish rules and GDPR applied to all of it.
Listings Here, Leads There
Agents listed and marketed properties in one tool and tracked leads in another.
The Challenge
Agencies had no single place to list, market and manage properties next to their leads. Auctions and private bidding ran outside any system, with no structured way to verify bidders. Valuations came from instinct and spreadsheets. Transaction documents moved by email, and each party needed a different part of them under Irish and GDPR rules.
The platform also had to bill like a franchise: per office, by active listings.
Our Solution
We built NestJS services, each with its own database. RabbitMQ carries events between them. A busy auction does not slow down an agent who edits a listing. Bidding runs over Socket.IO with Redis, with auto-bid and Best and Final rounds. Private bidding is its own module, and a bidder passes identity checks before the first offer.
Scope grew through change requests across 60+ weekly sprints, and each addition entered the backlog explicitly.
How the Live Auction Software Solves It
Each card answers one problem above.
Every Bid Checked and on the Record
Private bidders are verified before they bid. Every bid lands over WebSockets with a timestamp, and everyone sees the same state.
A Price Agents Can Defend
Valuation tools built on historical property data give agents comparables to show a seller.
Documents Held Against the Deal
Contracts and ID documents sit with the property. Each party opens only the files meant for them.
Listings and Leads on One Record
A property moves from draft to sold in one place, with leads and offers attached.
What the Live Auction Software Covers
What the estate agency software covers, from a draft listing to a closed sale.
Full Listing Lifecycle
Draft, published, auction or private sale, closed. Filters, maps, several languages and currencies are built in.
Live Bidding Engine
Real-time bidding over WebSockets with auto-bid and Best and Final rounds. Redis keeps a busy auction responsive.
Private Verified Bidding
An invitation-only module. A bidder's identity is verified and approved before the first bid.
Agency and CRM Tooling
Agent and agency management, lead routing and sales dashboards for the daily work.
Valuation and Market Analytics
Valuation tools built on historical property data, so agents bring a number they can defend to a seller.
Document Vault
Shared documents with role-based access. Each party in a sale sees only its own part of the file set.
What Runs on Its Own
What the platform handles without an agent stepping in.
Bids Reach Everyone at Once
Each new bid reaches every participant in real time.
Auto-Bid Works to a Limit
Auto-bid places bids for a bidder up to the limit they set.
Billing Follows Active Listings
Each office is billed by its active listings, so a growing chain adds branches without a new contract.
Every Document Open Is Logged
The vault records who opened which document and when.
Results
What the agency network ran on before this auctioneer software, and what it runs on now.
Replaces Auctions Run Outside Any System
Replaces Contracts Moving Between Inboxes
Replace Valuation Run on Instinct
Of Continuous Delivery Since 2024
The Stack Behind the Auctioneer Software
Next.js
React
TypeScript
Redux Toolkit
NestJS
PostgreSQL
Socket.IO
Redis
RabbitMQ
Stripe
AWS
Sentry
Node.jsThe team displayed awesome skills in everything.
Dexter Whelan
Director
From MVP to Live Pilot, Sprint by Sprint
Step 1 - Requirements and MVP Scope
Step 2 - Listing Lifecycle
Step 3 - Live Bidding Engine
Step 4 - Service-Oriented Backend
Step 5 - Private Verified Bidding
Step 6 - Agency and CRM Tooling
Step 7 - Valuation and Market Analytics
Step 8 - Document Vault
Step 9 - Subscription Billing
Step 10 - Production Pilot
Where Estate Agency Software Fits by Industry
Industries where a sale runs live in front of every bidder and the paper trail has to hold up afterwards.
Real Estate & PropTech
Listing platforms, live auction bidding and computer vision that scores construction progress from site photos.
LegalTech
Document-heavy products where a reference has to be exactly right, and an approximately correct citation is a wrong one.
Retail & E-Commerce
Recommendation engines, retail media platforms and the billing accuracy that decides whether store partners stay.
Media & Entertainment
Marketplaces, real-time video and collectibles platforms built for audiences who will leave at the first confusing screen.
Solutions Built Into NOODLZ
NOODLZ runs on three Hygge solutions. They cover live bidding, the marketplace around it and the vault for each sale's documents.
Property Management & Auction Platforms
Live bidding with every offer timestamped and visible. Comparables set the guide price before the auction opens.
- 1 platformReplaces auctions run outside any system
- LiveEvery bid timestamped as it lands
- ComparablesReplace a guide price set on instinct
Marketplace Development
Listings, viewings and offers from first contact to completion. Agents, vendors and buyers each see their own part of the record.
- 1 lifecycleFrom listing through viewing to completion
- 3 rolesAgent, vendor and buyer on one record
- 2+ yearsOf continuous delivery since 2024
Customer & Partner Portal Development
Contracts, disclosures and identity checks sit with the property. The paper trail is in one place when the sale closes.
- 1 vaultReplaces contracts moving between inboxes
- Per assetEvery document attached to the property it covers
- Audit trailWho opened what, and when
More Products Hygge Has Shipped
Other products where deals run live or records have to hold up in a dispute.
IntellicAIr
A nurse staffing marketplace built around a sealed bidding engine written from scratch. Bids stay hidden until the round closes.
- 1 roundFor a post that waits 78 days to fill
- No nameOn a bid that used to hide a 40 % cut
- 1 inviteBrings a facility's own agencies onboard
PlayFusionLabs CRM
Custom CRM development for a game studio. An agent researches companies, Today lists who to ping, and finance sits in one database.
- ~2 monthsFrom first call to daily use
- 150+Releases since launch
- 1 databaseFor sales, projects and finance
- $0In per-seat licences
BoardsOnline
A founder paid for a platform reported as done. Engineers checked every feature, and the rebuild started from what worked.
- 3 verdictsFor every feature reported as done
- 6 monthsFrom the audit to a tested, live platform
- 1+ yearOf support after the contract ended
Smarter Humans
A spaced repetition app built by the same team since 2019. About a million users moved to the rebuilt system with zero downtime.
- 93 %Cut off a 20-second document load
- 1 uploadReplaces the card writing people quit over
- 7 yearsOn one product with the same team
Country Navigator
A ten-year-old cultural intelligence training platform rebuilt into services. Enterprise customers kept working through a zero downtime migration.
- 0Downtime moving a ten-year-old platform
- 1 configReplaces the SSO setup only one person knew
- 10 yearsOf monolith rebuilt into services
CreAItivity
Creative agency software that runs a UK agency's ideation method without a facilitator, now in its third year.
- 36 widgetsCarry a method that needed a facilitator
- 20+ yearsOf agency practice turned into software
- 3rd yearOn the architecture chosen at the start
Live Auction Software: Questions Buyers Ask
Why a service-oriented architecture?
How does private bidding differ from the public auction?
What makes real-time bidding hard?
How has scope stayed under control across 60+ sprints?
Let's Build Something That Matters
We're your one-stop Digital Engineering Partner. Tell us the process, product, or data problem you're trying to solve, and Hygge scopes AI and software work around the business result you need.
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