PlayFusionLabs CRM: Research, Sales and Finance in One System
A game development studio sells through outreach to thousands of studios. Hygge built it one CRM where an agent researches companies, the team works leads and proposals, and the owner sees projects and money in the same database.
Want a CRM Built Around the Way Your Team Sells
A CRM that follows your own pipeline, with research and approvals inside, starts from a map of how sales works today. Hygge draws that map before any code.
What Slowed the Studio Down
Six problems the team worked around every day before the CRM. Each one now has a module that handles it.
Research Before Every Message
Website, news, team size, platforms and engines were checked by hand for each studio before the first line was written.
Headcount Nobody Could Trust
LinkedIn size ranges put small and mid-size studios in one bucket, so offers missed the team they were sent to.
Stages That Drifted From Reality
Lead stages changed when someone remembered. Contacts marked as connected sat for weeks without a first message.
Follow-Ups Left to Memory
There was no list of who was due a ping today, so warm replies cooled while the team chased new contacts.
Money Kept Apart From Sales
Invoices, payouts and margins lived in spreadsheets, away from the leads and proposals that brought the money in.
Seat Prices and Generic Fields
Off-the-shelf CRMs charged per user and had no place for platform, engine or release status.
The Challenge
PlayFusionLabs sells game development services to studios and publishers worldwide, mostly through LinkedIn outreach. Company research, contact lists, pings, replies and project finance were kept in different places. Each message started with manual research on the studio, team sizes came from LinkedIn ranges, and follow-ups lived in memory. Money sat in spreadsheets away from sales, and off-the-shelf CRMs charged per seat with no fields for platforms, engines or release status.
Research, outreach and project money sat in spreadsheets and separate tools, with no single view of where each studio stood.
Our Solution
Hygge started with the data model: platforms, engines, release status, exact headcount with its source, and a tier with the reason for it. Research moved to an agent whose results wait for the owner's approval, so the database holds only what a person confirmed. Today builds the daily plan from overdue pings and fresh replies, Autopilot handles overdue pings and cleanup every half hour, and finance lives in the same database. Since launch the system has shipped more than 150 releases, most of them started as one sentence from the person using it.
The CRM grew one working part at a time, each live the week it was ready.
What the PlayFusionLabs CRM Does
Every card is a working part of the system the studio opens every day.
Company Research
One click sends the agent to audit a studio: website, news, team size, platforms and engines, with a tier and the reason for it.
Lead Search
Finds decision-makers at a company, checks each profile and adds them with role, type and status.
Base Collection
Imports from spreadsheets and CSV with a preview, duplicate checks and a history of every import.
Base Analysis
Compares every slice of the database with the baseline and shows which segments reply, accept and convert.
Projects Across Platforms
Tracks each studio's games by platform, engine, genre and release status, so the offer matches what they ship.
Proposals
Drafts a proposal for a lead from the studio's projects and the service that fits, then sends it for approval.
Client Management
The pipeline from first contact to won, with pings, replies and sentiment on one card and a daily plan in Today.
Project Management
A projects grid, a project pipeline and a task board, linked to clients and people.
Finance
P&L by month and project, client and specialist invoices as PDF, payments, payouts, expenses and account reconciliation.
People, Access and Settings
Roles for staff, admins and owners, a menu builder per role, finance visible to the owner only, dictionaries and backups.
Internal Assistant
A chat inside the CRM that answers from the database and analyses any company or lead on request.
External Agent and Autopilot
An outside agent picks up queued tasks and returns results for approval. Autopilot runs every half hour on overdue pings and cleanup.
What the CRM Changed for the Studio
The numbers behind the build and the way the studio works now.
From First Call to Daily Use
Releases Since Launch
For Sales, Projects and Finance
In Per-Seat Licences
The Stack Behind the PlayFusionLabs CRM
Python
FastAPI
SQLite
WebSockets
Anthropic Claude API
OpenAI API
Llama
Playwright
GitHub ActionsAbout Two Months to Daily Use
Step 1 - Sales Process and Data Model
Step 2 - Companies, Leads and Pipeline
Step 3 - Research Agent and Approvals
Step 4 - Proposals and Base Analysis
Step 5 - Finance
Step 6 - Launch and Weekly Releases
Track Record
Company-wide numbers, built from every project Hygge has delivered since 2019.
Industries We Serve
Industries with the same shape of problem: a team that sells through research and outreach, and needs leads, proposals, projects and money in one system.
Sales & Marketing Technology
Prospecting and outreach platforms where automation has to look human enough that the platform it runs on does not object.
Media & Entertainment
Marketplaces, real-time video and collectibles platforms built for audiences who will leave at the first confusing screen.
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Smarter Humans
Seven years building an AI-powered learning platform, from the original spaced-repetition web app to production AI content generation and retrieval-augmented chat.
- 93 %Cut off a twenty-second document load
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Questions About the PlayFusionLabs CRM
How long did it take to build the CRM?
What does the agent do on its own?
Who can see the finance module?
Which AI models does the CRM use?
Can a CRM like this fit a company outside game development?
Let's Build Something That Matters
We're your one-stop Digital Engineering Partner - tell us the process, product, or data problem you're trying to solve, and Hygge scopes AI and software work around a business result before any code gets written.
Tell Us What You're Building
Share the product, process, or data problem behind the request, along with the systems, data, or timeline the build has to work around.
Get an Audit-Backed Consultation
Hygge reviews the systems and data behind the request before the first call, so the conversation opens with real specifics already on the table.
Receive a Scoped Proposal
A plan with the approach, team, timeline, and cost, built around the business result the project needs to hit.